Sérgio Rodrigues de Souza
Graduated in Business Administration. Post-Ph.D. in
Psychology. E-mail: srgrodriguesdesouza@gmail.com.
José Antônio Soares de Abreu
Degree in Legal and Social Sciences. Master in
Educational Sciences. E-mail: soares.jasa@gmail.com.
ABSTRACT
This paper addresses the
issue of “the main causes of mortality in micro and small businesses”. Its
scientific relevance lies in the fact that this subject is still little
discussed and the knowledge that is achieved is far from what actually happens.
In this sense, this paper aims to clarify some points that are unclear in this area.
Its social relevance lies in the fact that this research may help to understand
the reasons that usually lead micro and small businesses to premature
bankruptcy and thus guide other entrepreneurs to take due care when preparing
their projects and opening new organizations. Micro and small businesses have
intensified their position even in the absence of support proportional to their
economic participation. Micro and small businesses, in general, are more
versatile in terms of adaptability to internal professional markets. This is
because their production, in terms of volume and operating costs, is much lower
than that of a large company, which allows them to reduce the operating volume
without significantly affecting the total profitability of their assets. Even
so, it does not reduce the bankruptcy rates of micro and small businesses for a
variety of reasons, from the lack of an effective management process to the
lack of resources to maintain the business. This paper aims to present the
reasons why small businesses die prematurely and some ways to avoid such
situations. Micro and small businesses in Brazil correspond to the vast
majority of Brazilian companies, and are responsible for a significant portion
of the GDP – Gross Domestic Product. The general objective is to deepen
theoretical and technical knowledge about small businesses, so that the main
difficulties and problems faced, as well as the difficulties encountered by
small and micro businesses and what they need to develop in order to be successful,
can be identified. The specific objectives are to conduct a brief study about
small businesses in order to identify and develop appropriate strategies to
reduce their mortality.
Keywords: Mortality of Micro and Small Enterprises; Strategic Planning; Competitive Advantages and Disadvantages of SMEs.