Rafael Nogueira Lacerda
Matheus Roberto Vieira Lago
ABSTRACT
This project analyzes effective strategies
for extending product lifespan in the market, considering aspects such as
incremental innovation, modularity, sustainable design, and strategic
repositioning. The research adopts a qualitative and applied approach, based on
a literature review and case study, using methodologies such as life cycle
analysis (LCA), TRIZ, and value analysis. Focusing on product lifespan and
competitiveness in dynamic markets, the work proposes practical guidelines for
extending the commercial relevance of products, such as modularity to
facilitate updates, customization to better meet consumer needs, and
service-based business models. The expected results indicate gains in
sustainability, reduced costs associated with premature disposal, and improved
institutional image. Furthermore, it highlights the importance of aligning
business objectives with social expectations and environmental regulations,
demonstrating that sustainable practices not only extend the product lifecycle
but also add competitive value. It concludes that the structured integration of
innovation, sustainability, and market strategies offers a viable path for
companies seeking to increase the longevity and positive impact of their
products.
Keywords: product permanence; incremental innovation; modularity; sustainability; life cycle.
Reviewed by Current Scientific Journal
on
janeiro 07, 2026
Rating:
