Current Scientific Journal - ISSN 2764-1759 (online)

ISSN: 2965-307X (impresso)

Internationally Indexed Scientific Journal

COMMUNICATION AND DISSEMINATION ON SOCIAL NETWORKS OF THE INSTRUMENTS USED IN THE ACTIONS OF THE INCUBATOR OF POPULAR AND SOLIDARITY ECONOMY INITIATIVES OF THE UNIVERSIDADE ESTADUAL DE FEIRA DE SANTANA (IEPS-UEFS)

 DOI: 10.5281/zenodo.7706863

 

Jeferson Araujo Oliveira

Graduating in Economic Sciences from the State University of Feira de Santana (UEFS). jefersonaraujo299@gmail.com

 

José Raimundo Oliveira Lima

PhD in Education and Contemporaneity from the State University of Bahia (UNEB). zeraimundo@uefs.br



ABSTRACT

This article presents the development of an extension work aimed at creating a visual identity on the social networks of the Incubator of Popular and Solidarity Initiatives at the State University of Feira de Santana (IEPS-UEFS) through the use of different practical and theoretically aimed resources at the propagation of the actions carried out by the incubator and by the assisted groups. With the elaboration of a posting schedule, creation of standardized models with the colors of the group according to the theme with a view to bringing knowledge and information to the general public about the importance of this organization for society, as well as presenting the actions carried out out by the institution of simple, objective and didactic way, following the precepts, although centered on extension actions, of action research. As a result, we infer that the work also sought to advise the groups that the IEPS-UEFS develops its projects in the organization of their social networks, jointly preparing the visual resources for the dissemination of events, actions and ideals associated with different sets of people, thus demarcating aspects of Freire's communication.

Keywords: Social Marketing, Popular and Solidarity Economy, Social Networks.

COMMUNICATION AND DISSEMINATION ON SOCIAL NETWORKS OF THE INSTRUMENTS USED IN THE ACTIONS OF THE INCUBATOR OF POPULAR AND SOLIDARITY ECONOMY INITIATIVES OF THE UNIVERSIDADE ESTADUAL DE FEIRA DE SANTANA (IEPS-UEFS) COMMUNICATION AND DISSEMINATION ON SOCIAL NETWORKS OF THE INSTRUMENTS USED IN THE ACTIONS OF THE INCUBATOR OF POPULAR AND SOLIDARITY ECONOMY INITIATIVES OF THE UNIVERSIDADE ESTADUAL DE FEIRA DE SANTANA (IEPS-UEFS) Reviewed by Current Scientific Journal on março 07, 2023 Rating: 5
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