Current Scientific Journal - ISSN 2764-1759 (online)

ISSN: 2965-307X (impresso)

Internationally Indexed Scientific Journal

IMPACTS OF ARTIFICIAL INTELLIGENCE ON BRAZILIAN E-COMMERCE LOGISTICS DURING THE COVID-19 PANDEMIC

 DOI: 10.5281/zenodo.7630090

 

Hudson Henrique Machado Costa Silva

Graduating in Business Administration from Faculdade Santo Antônio de Alagoinhas (FSAA), E-mail: hudison.henrique@gmail.com

 

Marcus Vinicius Peralva Santos

Educational Technical Analyst (ATE) by the Social Service of the Industry of São Paulo (SESI-SP), PhD and Master in Geology by the Federal University of Bahia, specialist in Marketing and Business Management by Faculdade Focus and graduated in Marketing by Centro Universitário Jorge Amado , email: imperalva@hotmail.com



Abstract: With the advent of the Covid-19 Pandemic, which spread rapidly from March 2020 across Brazil, a decline in face-to-face commerce was observed and the need to adapt the tools used in negotiations for service by electronic means. In view of this scenario, investments were made in technologies to optimize processes associated with e-commerce, as an example of the use of artificial intelligence in the logistics of this type of commerce. From this perspective, this article aimed to identify the impacts of artificial intelligence on Brazilian e-commerce logistics during the Covid-19 pandemic. The methodological process consisted of carrying out a descriptive qualitative research based on the development of a bibliographic survey. Based on the research carried out, an increase in e-commerce revenue was observed during the COVID-19 disaster state period (2020 - 2021), in addition to the adoption of technological tools associated with artificial intelligence in the logistical process of the e- commerce. Given the above, it was concluded that the implementation of artificial intelligence in the e-commerce logistics process promotes a positive impact, since it adds value to the products and services offered, inserts the company in the competitive market and promotes the improvement of the efficiency of the process.

Keywords: E-commerce. Logistics. Artificial intelligence.

IMPACTS OF ARTIFICIAL INTELLIGENCE ON BRAZILIAN E-COMMERCE LOGISTICS DURING THE COVID-19 PANDEMIC IMPACTS OF ARTIFICIAL INTELLIGENCE ON BRAZILIAN E-COMMERCE LOGISTICS DURING THE COVID-19 PANDEMIC Reviewed by Current Scientific Journal on fevereiro 10, 2023 Rating: 5
Tecnologia do Blogger.