Current Scientific Journal - ISSN 2764-1759 (online)

ISSN: 2965-307X (impresso)

Internationally Indexed Scientific Journal

THE QUESTION OF DIVERSITY AS A FACTOR OF COMPETITIVE ADVANTAGE IN ORGANIZATIONS

 DOI: 10.5281/zenodo.6972471

 

Luciana Maria de Araújo Nascimento

Psychologist, lawyer and postgraduate in Applied Constitutional Law from Faculdade Lagale.

Email: luci_anam_araujo@hotmail.com



ABSTRACT

The issue of human diversity is a theme that has been the target of several studies in several areas of human knowledge linked to human sciences such as psychology, sociology, and social psychology. One of the reasons why the issue of diversity is so fashionable is related to the struggles of minorities for more inclusion in society. These are minorities stigmatized for not fitting into the standards considered normal by society, such as people with disabilities and homosexuals, bisexuals, and LGBTQIA+. There is also the issue of racial prejudice that causes black people to be left out of the job market, or even if they have access to jobs, they cannot get the same opportunities as white people. The purpose of this article is to talk about the issue of minority inclusion as a factor of competitive advantage in organizations. Companies should reflect the society where there are the most diverse types of people: black people, disabled people, homosexuals, etc. Including all people is advantageous for companies as it makes them reflect the society where they are inserted and not artificial environments with handpicked people based on a standard of normativity that does not really reflect society. From diversity arise innovative solutions that can leverage an organization's business.

Keywords: Diversity, competitive advantage, inclusion.

THE QUESTION OF DIVERSITY AS A FACTOR OF COMPETITIVE ADVANTAGE IN ORGANIZATIONS THE QUESTION OF DIVERSITY AS A FACTOR OF COMPETITIVE ADVANTAGE IN ORGANIZATIONS Reviewed by Current Scientific Journal on agosto 07, 2022 Rating: 5
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